PAMPERS #Betterforbaby

We launched this campaign by creating a web film that was set to the iconic lullaby "Hush Little Baby", and asked moms to pledge what they'd do to make the world a better place for their children. We then surprised a few moms and made their pledges come true. 
 

Awards:
One Show Silver Pencil
ADC Bronze
2 LIA Bronzes
2 NY Festival Shortlists
Effie finalist
3 One Show Merits
2 Webby nominations
Creativity Editor's Pick